If you’re starting a website that will be generating some revenue, it’s important to understand the difference between SEO and SEM for digital marketing. If you mix them up, you won’t be getting the results you were hoping for.
What Is SEO
SEO is short for search engine optimization. This is when you tweak (or optimize) your site in such a way that search engine crawlers can easily pick it up. These crawlers function according to algorithms that search engines set up to filter sites.
If you were to look at search engine optimization tactics, then you’re looking at creating engaging content for the readers. The site should also be easy to navigate, the loading speed has to be quick, and the ads shouldn’t be distracting.
These are just some of the things that go into getting more exposure for your site through search engines. It gets quite complicated at times, but you should be able to handle the basics.
What Is SEM
On the other end of the spectrum, there is SEM (search engine marketing). The same principle applies as with SEO, namely gaining more exposure. However, with SEM you have to invest in keywords.
How much you bid and things like that will influence how much front page exposure you’ll get. With Google, you usually pay for every click you get. But to put it as simple as possible, SEM is when you buy ad space on search engines.
Naturally, this is a very effective method for gaining traffic because 90% of users trust search engines to bring them the right site. And when they type in the keyword you paid for, they might just see your site first.
Even though SEO and SEM are very different practices, they can work together and bring you loads of organic traffic.