If you’re starting a website that will be generating some revenue, it’s important to understand the difference between SEO and SEM for digital marketing. If you mix them up, you won’t be getting the results you were hoping for.
What Is SEO
SEO is short for search engine optimization. This is when you tweak (or optimize) your site in such a way that search engine crawlers can easily pick it up. These crawlers function according to algorithms that search engines set up to filter sites.
If you were to look at search engine optimization tactics, then you’re looking at creating engaging content for the readers. The site should also be easy to navigate, the loading speed has to be quick, and the ads shouldn’t be distracting.
These are just some of the things that go into getting more exposure for your site through search engines. It gets quite complicated at times, but you should be able to handle the basics.
What Is SEM
On the other end of the spectrum, there is SEM (search engine marketing). The same principle applies as with SEO, namely gaining more exposure. However, with SEM you have to invest in keywords.
How much you bid and things like that will influence how much front page exposure you’ll get. With Google, you usually pay for every click you get. But to put it as simple as possible, SEM is when you buy ad space on search engines.
Naturally, this is a very effective method for gaining traffic because 90% of users trust search engines to bring them the right site. And when they type in the keyword you paid for, they might just see your site first.
Even though SEO and SEM are very different practices, they can work together and bring you loads of organic traffic.
Social media has consumed to be one of the best ways to market and grow a business. Many companies have managed to increase because of using effective social media techniques. There are many different social media platforms out there, and it can be a challenge for a business to be active in all of them. This is why it can be a good idea to choose the best and stick with them. Below are the best social media platforms for promoting business which is manageable by one automated social media reporting tool.
Facebook is the biggest social media platform, and it has established itself as one of the best platforms to promote business. They have developed tools to help businesses market their product and services more efficiently. You have the chance to sell to a particular demographic, and this can assist you in targeting prospective customers who could be interested in what you are offering. It is also a good platform because you don’t need a lot of money to get started, you can start marketing by as little as five dollars.
Instagram is another great social media platform you can use to market your product and services. Instagram allows you to post images and videos. You also have the chance to include a link on your homepage. When posting a video or image, you can add tags, and this will make it easy for the video or image to be found. The tags should be the keywords of what you are offering.
Twitter is a social platform that allows you to post content in 140 characters. The good thing is you can post links that can direct visitors to your Facebook page or your website. You will need to learn how to compress your ideas into 140 characters to succeed.